3D product demo: “Show, don’t tell” is a saying that literally and figuratively fits well with the concept of 3D product demo. But many advertisers don’t spend time making the most of this revolutionary technology – a big mistake.

Here’s what the data tells us:

Higher memorability: viewers can retain 95% of a message when they see it in a 3D demo, compared to 10% when they read it in text.

Increased adoption: An astounding 99% of industrial companies plan to use 3D demos in the future, and about 95% of them plan to increase their marketing spend.

Better ROI: According to one study, 74% of marketers say 3D demos have a better ROI than static images. 68% of marketers even believe that 3D demos deliver a better return on investment than Google Ads.

So the signs are pointing up a storm: 3D demo marketing is exploding. It’s time for brands to embrace the “show, don’t tell” mentality and use 3D product demos to reinforce their credibility, reliability and validity.

In this section, we’ll briefly review the key benefits of 3D demos to boost your sales efforts:

When it comes to closing leads and achieving your sales goal, a sales call is no longer enough. Marketers need to focus on educational, interactive, and descriptive content to capture customers’ attention and trust. The entry point: 3D product demos. According to the data, 32% of leading machine manufacturers already use 3D demos for sales.

They help to present the product visually in a better way: A picture is worth a thousand words, a 3D demo is worth a million. It is often difficult and tedious to convey a product’s features, benefits, unique selling points, etc. in text form. 3D demos, on the other hand, are much more appealing because of their simplicity and aesthetics. This can help attract and hold users’ attention longer – an invaluable benefit considering that the average human attention span is only 8 seconds (shorter than that of a goldfish)!

Creates a strong and positive image in the minds of users: 3D demos allow marketers to show the product in action through realistic simulations, interactive elements and impressive visualizations. This effective strategy increases awareness of the product and appeals to users organically. In other words: If you want to make a lasting first impression on a potential client, 3D demos are your first choice.

Next, we’ll take a closer look at how to take your 3D product demos from good to great with a few simple and proven tricks. We want you to get the most out of your 3D demos and increase your sales. Stay tuned!

A successful 3D demo is characterized by showing the product in all its diversity. Use high-quality 3D graphics and animations to realistically represent every detail of your product. Remember that visualization is the strength of your demo.

Your 3D demo should not be just a passive movie. Add interactive elements that allow users to explore the product themselves. This creates an engaging experience and increases engagement.

Keep your 3D demo clear and simple. Too much information or excessive effects can be confusing. Make sure that the message of your demo is easy to understand, even for people with no prior knowledge.

Harness the narrative power of 3D demos. Tell a story that focuses on the product and its benefits. A captivating narrative stays with the audience for a long time.

Make sure your 3D demos comply with strict data protection guidelines, especially the GDPR. Ensure that all data collected is handled in a secure and traceable manner to gain and maintain the trust of your customers.

With these tips, you’ll be able to create 3D product demos that not only impress, but convert. The future of sales is 3D – be a pioneer and revolutionize your marketing strategy!

Are you ready to take the first step? Learn now how to take your sales activities to the next level with a 3D product demo. Book a demo here to learn more and convert successfully!